Pop-up · New York City
New York Fashion Week Grillz Pop-Up
An impromptu Grillz pop-up at Good Vibes in SoHo, sparked by a few dozen mould kits and the energy of New York Fashion Week.
Event photographs
7 photographs
Events & Milestones
Pop-up
New York City
Good Vibes, SoHo
The milestone
During New York Fashion Week, Erick Kraftsman hosted a Grillz pop-up at Good Vibes in SoHo, bringing custom jewellery into one of fashion’s most energetic weeks.
The pop-up was entirely impromptu. Erick had a few dozen mould kits with him—the first step in creating a custom fit—and what began as a spontaneous idea quickly became an opportunity for guests to start their own Grillz commissions on the spot.
That unplanned energy suited Fashion Week perfectly. Beyond the runway, the week creates space for personal style, experimentation and cultural expression. Grillz naturally belonged within that world, turning jewellery into an immediate and highly individual part of the complete look.